Publication plan

In today’s lesson I did my publication plan, whereby I made final decisions surrounding my magazine. I used my questionnaire results to help me make these decisions.
Title:

BASS

Positioning statement: Feel the beat
Price: £2.00

Distribution: Newsagents, Supermarkets, Music shops, Concerts.
Rationale: This magazine is honest and fair about music. We know that every person has their own opinion and respect that. We want the reader to enjoy the music like people should and we will give them as much information, insight and interviews with and about artists as we possibly can.
Style: Informal, uses humour and strong opinion however is not rude. Uses colloquialism in some articles and expletives in a minor form
Images will dominate the layout features.

Regular content:
3) Review
Coldplays new album
6) Fact file
Professor Green
10) Competition
Win concert tickets, free goodie bags and signed merch
20) Behind the scenes
With Louisa
24) Upcoming events
New gigs, charity events, award ceremonies and more
30) Opinions
The readers vote
32) Hot seat
Lady Gaga
36) News
Gossip, gigs and rumours
37) Live and Lost
Plan B is in Cheshire in this weeks live and lost
40) Day in the life of....
Ellie Goulding as she embarks on her sold-out tour!


Features:
2) Festival gossip
Vfestival, Leeds, Reading.
4) 2011's favourite album
Rihannas album 'talk that talk'
8) Questionnaire
On artists live this week
14) Review of an Icon
Gary Barlow
15) Look back at Glastonbury
The mud, the music and the madness
22) Summer stories
The readers stories of a very musical summer
26) In the studio with Jay-Z
Jay-z lets us in
DJ IQ takes control
34) Break ups, make ups, shape ups
41) Festive tunes
Music that really gets the festival season going
43) Tinie Tempah. Disturbing Liverpool
Tinie Tempah talks Liverpool
45) At home with the Followills
Musics favourite family open up
47) Example brings it home
Example returns home to London
48) Behind the guitar with Ed Sheeran
The secrets he tried to hide this summer
50) Day trip with Coldplay
The band take us to Wales
52) Take That make progress
The incredible sold-out tour begins
54) Bruno Mars’ favourite lazy day
The man himself in his pjs
55) Road trip with Arctic Monkeys
Alex Turner is driving...
56) Florence Welch on love and losing
We get to look into her past, present and future
57) Chase and Status talk girls, gigs and g-strings
The guys reveal the things they didn't want us to know, until now.
59) The Gladstones go public
Intimate interview with this new up and coming band
62) Connor
 Tells us how it is

House style
Cover lines: Arial
Headlines: Arial
Standfirst: Arial
Captions: Arial black
Features in the first paragraph include; drop capital (Arial) 5 lines deep.

Body text: Arial (11 pt)

Colour scheme: Red and white

Questionnaire audio and video

In this video, there are two people answering my questionnaire. I used adobe audition to edit the audio and adobe premiere pro to add the title. I also prepared the file for web use.

Above is two people completing/ with my questionnaire.

Above is someone answering my questionnaire through a video.

Results and conclusions

Results

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I used Microsoft Excel to produce some pie charts with the data I collected. This was then made as a slideshare to present the information. My data taught me a variety of worthy facts about what my magazine should include and how it should be presented.

Questionnaire

I conducted a questionnaire on Microsoft Word. I asked questions which related to my music magazine and genre and which would help me to make decisions about the magazine e.g. colour scheme etc. I will print off 20 copies and get a variety of people to fill them in, in order to make the results reliable.

­­­­­­Questionnaire

1)      Are you male [ ] or female [ ]?

2)      How old are you?

­­­________

3)      What genre of music do you mainly listen to?

­­­­_______________

4)      Who is your favourite band/singer?
______________________

5)      What three words do you associate with Indie music?
____________________________________________

6)      What is your favourite colour?
____________

7)      How often do you buy a magazine?
once a week [ ] once a fortnight [ ] once a month [ ] less than once a month [ ]

If other, please specify: ________________

8)      What magazine do you currently buy?
_____________

9)      What do you like about this magazine?
_______________________________________________________________________________________________________________________________________________________________________________________________________________

10)  What do you dislike about this magazine?
_______________________________________________________________________________________________________________________________________________________________________________________________________________

11)  What articles do you most enjoy to read in a music magazine?
__________________________________________________________________________________________________________________________________________

12)  How much would you pay for a music magazine usually?
0-99p [ ]  £1.00-1.50 [ ]  £1.51-2.00 [ ]  £2.01-2.50 [ ]  £2.51-£3.00 [ ] more [ ]

If more, please specify how much you usually pay: ___________

13)  In your spare time, how much do you listen to music?
Daily [ ]  every few days [ ] once a week [ ] less [ ]

If less, please specify how much you listen to music:___________­

14)  What colours do you associate with the indie genre?
____________________

Initial plans

My magazine will be published fortnightly, I chose this for the time of publication as this is how often many other indie magazines publish a new issue therefore I feel that this is what works the best for this genre.
My magazine will be £2.00 because I think that is what will work the best.
My magazine will have 60 pages, because a lot of indie magazines have over 100 pages, however a lot of them also have less, therefore I thought I'd go in the middle because each different magazine has a different issue size.
Regular content in my magazine will include: evaluations of artists live, interview with an artist, facts about different artists, competitions that readers can enter, best single of the week, behind the scenes with a specific artist, upcoming events, posters, readers opinions on specific topics (different topic each week but same column)and an artists opinion on their favourite album of the month.
Feature articles will include festival gossip, free CD, questionnaire on different artists and what people like when they go see someone live, special review on an artist that has been around for years, win concert tickets, survey on the festivals in summer and music award shows.

Research in the market place

Indie magazine powerpoint
I used slideshare to research different Indie Magazines, I used media packs to do this. This task was so I knew some of the properties of an Indie magazine to help with my production.

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Analysis of double page spread

Codes and conventions of a double page spread

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